Can I import each variant as an individual product?

Connectr replicates the parent-child relationship from Amazon when pulling Products into Shopify.

Note: Variants cannot be pulled as separate products. If you break the parent-child relationship, the connection between Shopify products and Amazon is lost, which can cause unexpected sync errors.

We strongly recommend keeping the parent-child structure from Amazon.

If you need variants listed as separate products, create each Amazon variant as a standalone Shopify product manually, then use Connectr to link it to Amazon. See How to link existing products to Amazon. We do not recommend this approach.