Outlink can track customer clicks on your external links and send this data to Google Analytics and Facebook Pixel. This allows you to measure engagement, monitor traffic, and evaluate the performance of your external links.

Before You Begin

Make sure you've configured your Google Analytics Tracking ID and/or Facebook Pixel ID in Outlink Dashboard → Settings → Advance > Click Tracking. Click tracking will begin only after analytics has been configured.

View Click Tracking in Google Analytics

Whenever a customer clicks an Outlink button, the following event is sent to Google Analytics.

How to View the Reports

1. Sign in to your Google Analytics account.
2. Open the appropriate property.
3. Navigate to Reports.
4. Go to Engagement → Events.
5. Select the desired date range.
6. Locate the Click event.
7. Drill down into the event and look for:
8. • Event Category: Outlink
   • Event Label: Outlink-Click

This report lets you analyze customer interactions with your external links.

Note

Google Analytics may not display a complete history of all event parameters in the standard reports. Some reports only show real-time activity or recently recorded events.

For advanced reporting or historical event parameter data, please refer to the Google Analytics documentation or contact the Google Analytics support team.

View Click Tracking in Facebook Pixel

Outlink also sends click events to Facebook Pixel whenever a customer clicks an external link.

How to View the Reports

1. Sign in to Facebook Ads Manager.
2. Navigate to Events Manager.
3. Click View Analytics.
4. Select Events from the left-hand menu.
5. Locate the OutlinkClick event.
6. Drill down to view click activity and event details.

You can also monitor click activity in:

Analytics → Real-Time → Events

Tracking Multiple Links

If you're using the Multiple Links feature, click tracking works slightly differently.

See Multiple Link Analytics for detailed instructions on tracking clicks for Multiple Links landing pages.